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A private executive membership network designed exclusively for senior women leaders. This campaign covered event visual identity, spatial branding and community-centric design.
THE BRIEF
ELEVATED LEADERSHIP. DESIGNED FOR EMPOWERMENT.
To support its national clubhouse network, Chief set out to unify its visual identity and hospitality touchpoints. We engineered a refined, inclusive menu design system tailored for senior female executives, establishing a scalable framework that aligned internal clubhouse ops with nationwide beverage distributors.
The Approach
INTENTIONAL BRANDING. STREAMLINED EXECUTION.
Championing female-centric art direction and operational hospitality design, we engineered custom menu architectures, premium physical collateral and direct supplier integration workflows with major distributors like Breakthru and RNDC, ensuring flawless brand execution across all US clubhouse locations.
Outcomes
MEASURABLE IMPACT. EXPANDED ENGAGEMENT.
Transformed the clubhouse beverage program and spatial collateral into a high-converting brand asset, highlighted by the concept and launch of the 'Women in Wine' series, an exclusive all-female producer wine menu. The strategic overhaul deepened member engagement, strengthened distributor partnerships and unlocked substantial revenue growth across all US clubhouse locations.
Results
01
5
(NATIONAL PRESENCE)
Unified visual menu architecture across NY, SF, LA, Chicago and D.C. clubhouses.
02
20,000+
(EXECUTIVE NETWORK)
Elevated in-person brand touchpoints for C-Suite and VP-level members nationwide.
03
614%
(SAN FRANCISCO REVENUE SURGE)
Peak percentage increase in SF clubhouse beverage sales following the pilot launch of the updated menu and high-touch collateral system.
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