As the high-volume retail brand under Gap Inc., Old Navy relies on rapid spatial iteration to execute seasonal campaign rollouts. The project encompassed 3D storefront visualization, virtual visual merchandising testing environments and executive collateral designed to align cross-functional retail leads.
The Brief
ADAPTIVE SPATIAL DESIGN. OPTIMIZED RETAIL IMPACT.
Old Navy required a scalable, multi-channel design framework to streamline seasonal visual merchandising and campaign executions across digital, print and physical environments. Centered on the San Francisco flagship, the objective was to bridge high-touch physical store experiences with rapid digital collateral production, enabling frictionless visual A/B testing, virtual store staging and seamless seasonal transitions.



The Approach
3D VIRTUAL PROTOTYPING. INTEGRATED BRAND ECOSYSTEM.
Built a high-fidelity, modular 3D digital twin of the San Francisco flagship storefront in Blender to prototype seasonal visual merchandising and storefront displays virtually. Integrated this spatial workflow with a unified print, digital EDM and executive collateral engine, eliminating physical staging bottlenecks and accelerating seasonal campaign turnarounds.



Outcomes
FRICTIONLESS VISUAL TESTING. ELEVATED HQ RETAIL PRESENCE.
Delivered a dynamic 3D visual merchandising toolkit alongside an integrated suite of marketing assets and executive collateral. Deploying a digital twin of the flagship HQ enabled rapid, real-time A/B testing of storefront layouts, significantly reducing physical staging overhead while locking in brand consistency across seasonal collection rollouts.
Results
01
1:1
(DIGITAL TWIN)
Engineered a high-fidelity 3D Blender environment of the SF HQ flagship for real-time visual merchandising A/B testing.
02
$0
(PHYSICAL STAGING OVERHEAD)
Eliminated early physical buildout and floor setup costs by approving seasonal merchandising campaigns in a 3D environment.
03
100%
(FLAGSHIP CONSISTENCY)
Locked in complete brand parity across spatial graphics, experience and physical signage.
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